Engaging people through gaming
As well as contributing to results in the field, technology can also play a crucial role in raising conservation awareness among the wider public and generating online support for our work.
Back in 2003, we partnered with Vodafone to develop conservation-related mobile phone games such as Silverback, which simulated the threats facing mountain gorillas in the wild and received glowing reviews in the specialist press.
More recently, the United for Wildlife collaboration has helped to raise awareness about a variety of conservation issues by partnering with game creators. In Runescape, for example, players learnt about the plight of the rhino by answering a series of conservation questions in order to unlock a white rhino character. Two young conservationists supported by Fauna & Flora were immortalised in the game after having their voices recorded for use as special in-game characters.
We also benefit from the support of Humble Bundle, an online store that sells books and games at a price determined by the purchaser, with a portion of the money donated to Fauna & Flora.
Fauna & Flora is mindful of the potential social and ethical implications of technology. We are committed to playing our part consciously, deliberately and wisely by influencing both the way in which these tools are applied and the development of the regulatory frameworks that can enable them to flourish.