Conservation has been described as a social process underpinned by science. There is no doubt that, in our struggle to prevent and reverse biodiversity loss, winning the battle for the hearts and minds of governments, companies, investors, communities and consumers will take all our powers of persuasion, insight and empathy.
But we also need to be armed with hard facts, and equipped with the knowledge to enhance our understanding, continually refine our approach and develop innovative solutions to the conservation challenges that we face.
Sound science, as the mission statement of Fauna & Flora makes clear, forms the bedrock of all our conservation interventions on behalf of the world’s threatened species and ecosystems. We set great store by the scientific credentials of our conservation staff, both in terms of qualifications and practical experience.
But this collective expertise does not mean that Fauna & Flora’s approach to conservation is constrained by a narrow scientific methodology.
The local knowledge of our in-country partners also provides crucial insights into the unique characteristics of the landscapes and species that we are working to safeguard, enabling us to understand the wider context in which we are operating and to tailor our activities accordingly.
Fauna & Flora’s approach may be grounded in science, but we are institutionally hard-wired to be adaptable, pragmatic, light on our feet and opportunistic. And innovation has been our watchword from the moment the organisation was first founded in 1903.