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Emmanuel Keller/Flickr

Emmanuel Keller/Flickr

How we spend your donations

How we spend the money we raise from donors

We spend 89% of our expenditure on charitable activities, towards protecting threatened species and ecosystems. The remaining 11% is spent on raising funds, allowing us to sustain and grow the scale of our conservation work.

One of Fauna & Flora’s distinguishing values is that we constantly look to use your donations in the most efficient way. We do this by only working where we know we can make a difference.

We also encourage donors to give unrestricted donations, which means we can spend them where the need is greatest.

Hawksbill turtle. © Ally Catterick / Fauna & Flora

Hawksbill turtle. © Ally Catterick / Fauna & Flora

Restricted and unrestricted appeals

The specific project your donation goes towards will depend on the appeal you donated to.

For restricted appeals, we will only use your donations for the specific project stated in the appeal – for example, to purchase an area of land. These appeals will always clearly state that they are restricted, using terminology like “100% of your donation will go directly to this project”. If the appeal is linked to a specific amount we are trying to raise (such as the price of the land) we will let you know what will happen to any excess donations, or to any donations received if we don’t manage to raise the full amount.

For unrestricted appeals, we will use your donation in the areas of our work with the most financial need. We will often discuss an example project and use more generic terminology like “your donation could help fund x” and your money may or may not be used on that example project. The funding from these appeals is absolutely vital in supporting a wide range of projects – particularly the lesser-known animals and plants that are equally important but would otherwise receive only a fraction of the funding.

Asian elephant. © Chaiphorn / AdobeStock

Asian elephant. © Chaiphorn / AdobeStock

How we use Gift Aid

If you’re a UK taxpayer and have told us we’re able to claim Gift Aid on your donation then we will claim 25p from every £1 you donate – claiming from HMRC the basic tax that has already been paid on your donation.

We treat all Gift Aid as unrestricted funding – using it wherever the priority is greatest – even if the original donation is restricted to a specific project.

© Le Duc / Fauna & Flora

© Le Duc / Fauna & Flora