Let me count the ways
In normal circumstances, describing someone as a great ambassador for an organisation might reasonably be considered a fitting accolade. In this case, it doesn’t begin to do justice to how Fauna & Flora has benefited – not least in terms of scientific credibility and popular appeal – from its close ties with a conservation legend.
Despite a schedule of commitments that would leave ordinary mortals reaching for the smelling salts, Sir David has consistently made time to endorse Fauna & Flora’s work, provide moral support, and help promote our events, campaigns and activities. He is also a source of inspiration to everyone associated with the organisation. Fauna & Flora staff past and present frequently cite Attenborough and his peerless nature documentaries as the main catalyst for their choice of career, and that’s surely the ultimate tribute.