Rebecca has been working at FFI since September 2007. Though she studied conservation in her BA and MSc, she decided that the life in the jungle just wasn't for her. Having grown up in New York City, she has experienced more pigeons and squirrels than parrots and spider monkeys. So she decided to write about the impact that FFI's projects have on the ground.
Her current role as Communications Officer (Business & Biodiversity) has allowed her to focus her energy towards FFI's innovative Business & Biodiversity Programme. Rebecca helps to get the message out about FFI's strategic corporate partnerships and what they have helped to achieve for global biodiversity.
Grandidier’s Baobab, or “the upside down tree”, is arguably Madagascar’s most iconic species. However it is severely threatened by fire, slash-and-burn farming, over-grazing (which inhibits regeneration) and damage from bark removal by local communities. This has led to its listing as Endangered on the IUCN Red List of Threatened Species.
FFI is working to save the species through our Global Trees Campaign and our local partner Madagasikara Voakajy. Together we are helping to work with local people to find solutions to the tree’s overuse and supporting the conservation of an important protected area.