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Natural World: In Our Hands

Posted on: 05.06.11 (Last edited) 9 June 2011

Fauna & Flora International launches global campaign to raise awareness of endangered species


Fauna & Flora International (FFI) have launched a global online campaign called In Our Hands in celebration and acknowledgment of World Environment Day on Sunday 5 June.

FFI’s In Our Hands will highlight the plight of endangered species worldwide. People everywhere are asked to upload a photograph of themselves holding a piece of A4 paper with the name of an endangered species written on it.

The photo can be of any quality, even taken on a phone, and can to be uploaded to one or more of the social media channels below. You can also send your photos to inourhands@fauna-flora.org.




As the library of images grow, so too will global awareness not only of the futures of thousands of species on the brink of extinction, but also of human involvement in it – from both negative and positive angles. These images will create a link from the people championing them, directly back to the species they’ve written on their paper sign.

FFI CEO Mark Rose and Deputy CEO Ros Aveling

FFI CEO Mark Rose and Deputy Chief Executive Ros Aveling

Anyone can upload a photo – all we need is a head and torso photograph of you, landscape preferably, holding in your hands a white A4 sign, with the name of an endangered species hand written in texta/marker pen.

Interesting backgrounds would be brilliant, but not necessary.

We have asked our staff and partners across the world to kick off In Our Hands by submitting photos of themselves. Our people work tirelessly, often remotely and in cities, on the ground, in the field and in offices, some makeshift, others more permanent, day after day, to conserve species, habitat and life on earth.

Please help us by submitting your photo and spreading the word to your social networks. We have two weeks from launch to get as many images up as possible.

Please help us.
The future of the natural world is In Our Hands.

Written by
Ally Catterick

Ally worked in media management and PR for clients including comedians Eddie Izzard and Ed Byrne before becoming Publicity Manager for the Melbourne International Arts Festival. Strategy and communications for conservation organisation Greening Australia and her role as Unit and Company Publicist for production company Roving Enterprises followed, until she was introduced to Fauna & Flora International (FFI) upon their arrival in Australia in 2008. Ally became a founding board member – until moving to the UK to become the organisation's Communications Manager. Ally is now FFI's Deputy Director of Communications and oversees all communications for FFI globally.

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Fauna & Flora International (FFI) is a company limited by guarantee, incorporated in England and Wales, Registered Company Number 2677068. Registered Charity Number 1011102
Fauna & Flora International Australia (Ltd) is a company limited by guarantee, and recognised as a Charitable Institution (ABN 75 132 715 783, ACN 132715783)
Fauna & Flora International USA Inc is a non-profit organization incorporated in the State of Delaware with federal tax identification number 81-3967095. 501(c)(3) status for Fauna & Flora International USA Inc currently is pending IRS approval.
Fauna & Flora International Singapore is a public company limited by guarantee, Registration Number 201133836K. Registered charity under the Singapore Charities Act