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Andy Murray. Credit: Royal Foundation.

Andy Murray defends Wimbledon…and wildlife

Posted on: 23.06.14 (Last edited) 23 June 2014

Sporting star serves up support for anti-poaching alliance.

Tennis star and reigning Wimbledon champion Andy Murray will defend both his title and endangered wildlife, by sporting the United for Wildlife logo on his sleeve throughout the Wimbledon Championship, which starts in London today.

An unprecedented collaboration between seven international conservation organisations convened by HRH The Duke of Cambridge, United for Wildlife is focusing the world’s attention on the most pressing conservation issues of our time.

The alliance’s first campaign, Whose Side Are You On?, sees sporting celebrities from across the globe join together to publically declare whose side they support – Critically Endangered animals, or the criminal networks that kill them for money.

Launched by David Beckham and United for Wildlife’s President, HRH The Duke of Cambridge on 9 June, the campaign is harnessing the power of social media and asks the public to show their support by using #WhoseSideAreYouOn when sharing updates on the major social platforms.

Beckham and Murray have been joined by a number of high-profile sporting ambassadors – including Lewis Hamilton, Rahul Dravid, Francois Pienaar and Yao Ming – who are all pledging to spread the word about the illegal wildlife trade by supporting #WhoseSideAreYouOn at sporting events and on social media.

Andy Murray. Credit: Royal Foundation.

Andy Murray asks: Whose Side Are You On? Credit: Royal Foundation.

You can show your support by signing up via Facebook, Twitter and Google+, subscribing to the United for Wildlife YouTube channel or visiting www.unitedforwildlife.org to find out more. You can also highlight the conservation issue by watching or participating in United for Wildlife sports events.

Written by
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Ally Catterick

Ally worked in media management and PR for clients including comedians Eddie Izzard and Ed Byrne before becoming Publicity Manager for the Melbourne International Arts Festival. Strategy and communications for conservation organisation Greening Australia and her role as Unit and Company Publicist for production company Roving Enterprises followed, until she was introduced to Fauna & Flora International (FFI) upon their arrival in Australia in 2008. Ally became a founding board member – until moving to the UK to become the organisation's Communications Manager. Ally is now FFI's Deputy Director of Communications and oversees all communications for FFI globally.

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