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How we work: Reducing consumer demand

Logs. Credit: J A Bruson/FFI
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Written by: Rebecca Drury
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Many of the species threatened by illegal trade are targeted to satisfy demand for wildlife products from growing middle classes around the world.

China and Vietnam are key markets for elephant, rhino, pangolin and tiger products, which command extremely high prices and are used as status symbols or in traditional medicine.

Conservation and law enforcement agencies are struggling to regulate supply and there is growing agreement that more emphasis needs to be placed on reducing demand for wildlife products.

Fauna & Flora International (FFI) is taking a more proactive approach to reducing demand for endangered wildlife. We will be building on our current work and developing new partnerships to reduce demand for species such as marine turtles and pangolins. We will also be supporting the United for Wildlife commitment to reducing demand for illegal wildlife products.

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Rebecca Drury

Rebecca is FFI’s Senior Technical Specialist for Wildlife Trade. With a PhD in Human Ecology, she is interested in the challenges of the relationship between human needs and the environment. Before joining FFI, Rebecca worked on these issues in Egypt, Nepal, Cambodia and Vietnam. Her work included researching the social drivers of consumer demand for wildlife products in Vietnam. At FFI, Rebecca provides technical input to, and is responsible for the strategic development of, FFI’s work to address illegal trade in wild species.

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Fauna & Flora International (FFI) is a company limited by guarantee, incorporated in England and Wales, Registered Company Number 2677068. Registered Charity Number 1011102
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