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The Flagship Species Fund

Written by: Robin Loveridge
Other posts by Robin Loveridge

Launched in 2001, the fund is a joint initiative between Fauna & Flora International (FFI) and the UK Government’s Department for Environment, Food and Rural Affairs (Defra). In addition, matched funding is sought each year from corporate partners.

The Flagship Species Fund (FSF) provides practical support for the conservation of globally threatened species and their habitats. The fund supports projects that aim to conserve flagship species. ‘Flagship species’ are species that are symbolic of a wider ecosystem and raise awareness or support of conservation effort to either international or local audiences. The Fund’s key taxonomic focus is on primates, sea turtles and trees, but a small number of alternative taxa are considered if they meet the criteria of a flagship species.

In 2014 the Flagship Species Fund is looking to support projects seeking financing of £5,000, up to a maximum of £15,000.

The Flagship Species Fund is focused on supporting the work of locally-based conservation groups or agencies in the developing world. In addition there is a particular interest in funding projects within the UK Overseas Territories.

Call for Proposals 2014

To apply for 2014 funding, applicants must submit a basic project concept (only applications using the format outlined below will be accepted) by a deadline of 7 April 2014.


To be considered for FSF funding in 2014 your application should:

  • Be made by, or on behalf of, a local organisation in a developing country or a UK Overseas Territory.
  • Focus on a globally threatened species in one of the fund’s priority categories: primates, trees and sea turtles. In addition, a small amount of funding may be available for projects which focus on other taxa, providing that the species is clearly a strong local flagship and particularly if the species under-represented in other conservation funding streams
  • Have clearly defined conservation outcome/s that, although centred on a flagship species, should demonstrate positive impacts on the wider habitat and ecosystem
  • Contribute towards delivery of one or more of the Aichi Biodiversity Targets.
  • Be field based and focus on direct conservation action (to date projects have focused on direct species intervention, education and training, survey and research and, to some extent, policy and planning)
  • Be between 6-18 months duration and in a position to start in 2014.

Application procedure

Applicants should produce a one or two page project concept (in English) in the following format. Please do not send any other accompanying documentation.

  • The focal flagship species/taxa and justification for its status as a flagship, and its global IUCN threat category
  • The country of operation
  • The name of the applicant (local, in-country) organisation
  • The amount requested from the Flagship Species Fund
  • The total budget, with a summary budget breakdown. A list of other sources of finance should also be provided, and an indication of the status of these funds
  • The conservation problem to be addressed
  • Which Aichi target(s) the project will contribute towards (e.g. Target 12 which aims to improve and sustain the conservation status of threatened species, particularly those in decline) a list of targets can be found on their website
  • The objectives of the project
  • The proposed activities
  • The expected outcomes
  • The timeframe for the project
  • Contact persons in the applying institution/agency (who will be notified of funding outcome)

Project concepts must be sent to the Flagship Species Fund coordinator at victoria.price@fauna-flora.org by 23.59 (GMT+1) on 7 April 2014

Operation of the fund

  • If a project is approved by the internal review and by Defra, the funding available will be confirmed. At this stage a full outline will be required from the applicant before a grant agreement can be prepared. Funding can only be transferred once the grant agreement is in place.
  • Subject to receipt of funds for Defra, and completion of paperwork, funds will be transferred to approved projects in early July 2014.
  • The funding will be transferred directly in one or two tranches, rather than being costed piecemeal to the Flagship Species Fund.
  • The project is expected to provide the Flagship Species Fund co-ordinator at FFI with reports twice a year (June 2014 and December 2014). A final project evaluation will also be required. In addition, projects will be asked to provide human-interest stories and photographs of their activities to be used in Defra communications and on the FFI Flagship Species Fund webpage.


Projects funded in 2013 (PDF)

Previously funded projects (PDF)

Written by
Robin Loveridge

Rob joined FFI's Conservation Science team in 2012 after completing an MRes in Ecology Evolution and Conservation at Imperial College London. He also holds a BSc (Hons) in Biology and has spent three years working for research institutes and conservation NGOs in tropical Africa, Asia and the Americas. Within the Conservation Science team, Rob provides cross-organisational support to FFI’s regional teams, contributes to the Global Trees Campaign and coordinates the Flagship Species Fund and Rapid Response Facility.

Other posts by Robin Loveridge

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