After many years working in media management and PR, Ally ran a boutique arts and entertainment publicity agency with a client list that included comedians Eddie Izzard, Stewart Lee, Ed Byrne, Wil Anderson, Adam Hills and Rove McManus. Ally was Publicity Manager of the Melbourne International Arts Festival from 2002 to 2004 under Artistic Director Robyn Archer, before moving into strategy and communications for conservation organisation Greening Australia, sparking her interest in all things environmental. From there she moved to television production company Roving Enterprises, as Unit and Company Publicist and was introduced to FFI upon their arrival in Australia in 2008, becoming a board member until June 2010, when she took on a more permanent role within the organisation.